Our main market
Reliable and current data is essential for a solid strategy. Market and site analysis as well as systematic research are the foundation on which our decisions are based.
1st factor of success:
Continously increasing demand
The phenomenon of tourism as a growing industry is visible on a global basis, cities in particular continue to show a strong upward trend. The D-A-CH (Germany-Austria-Switzerland) region is one of Europe’s most popular travel destinations, the growth comes from both the respective countries and from abroad. In 2018, a total of more than 477.6 million overnight stays were counted in Germany, 150 million in Austria and 38.8 million in Switzerland. In Germany, international guests generated a volume of over 82.7 million overnight stays in 2018 alone. In the same year, according to the UNWTO, over 1.4 billion international cross-border travel arrivals were counted. *
*Sources: GCB German Convention Bureau e.V., Statistisches Bundesamt, Austria Tourism, Swiss Tourism, UNWTO August 2018, Statistika
2nd factor of success
Professional marketing and interntional booking systems
The hotel concepts of our franchisors are geared to domestic as well as to foreign travelers. Being a part of IHG, Hilton, Accor Hotels and Marriott, our hotels benefit from the international marketing- and distribution channels of the major hotel chains in the world. Due to the interconnectedness of international booking channels our hotels are easily bookable and preferred address for international guests visiting the DACH region.
3rd factor of success:
Structural change within the hotel business
Germany, Austria and Switzerland are hotspots for the branded hotel business because internationally compared, the industry´s big names are clearly underrepresented.The structural change within the hotel business has been inroduced yet and because of the decrease in the private hotel business, the international hotel business´s way into the market is paved. And we know where these chances are given and how to use them.
„We strongly believe that hotelmanagement is more than good revenue. First-class products and best employees are our key to success. With passion and competence.“
Matthias Koerber and Ulrich Enzinger
Managing Partners and Owners
What we offer:
Hotels are our core business. We know how they work, we know the relevant growth market and are preferred partner of international leading hotel groups. As an awarded operator in the segment of branded hotel business within the german speaking region, we are on a growth curve. Also investors, who are looking for attractive opportunities of investment within the hotel business, get great opportunity sets.
With the on hand brochure we invite you to get a first picture of the growth prospects of the German speaking hotel market and give you the opportunity to get to know tristar´s approach of investment and the qualified work of our experienced team. By the way: in 2017 tristar got into the investment Ranking of Treugast Solutions Group for the first time and – as a newcomer – was rated BBB.
Counts. Data. Facts.
turnover (net) 2019
proprietary capital 2018